Analytics engagements

Start with the decision, not the dashboard.

Each engagement is scoped around a real lifecycle question, the evidence available, and the people who need to act on the answer.

01

For teams building their measurement baseline

Lifecycle Analytics Foundation

We review your acquisition paths, activation moments, retention signals, and revenue events. You receive an event taxonomy, lifecycle definitions, measurement plan, and an implementation-ready tracking specification.

  • A shared lifecycle model
  • Prioritised event taxonomy
  • Data quality checklist
  • 90-day measurement roadmap
Typically 3–4 weeksReview the engagement
02

For apps with users—but unclear drop-off

Retention & Churn Diagnostics

We combine cohort analysis, behavioural segmentation, funnel review, and qualitative context to expose retention gaps. Findings are translated into testable product and CRM actions.

  • Cohort and segment analysis
  • Churn signal assessment
  • Opportunity-ranked findings
  • Experiment recommendations
Typically 2–3 weeksReview the engagement
03

For ongoing product and growth decisions

Growth Measurement Partnership

We work alongside product, growth, and leadership teams to monitor lifecycle health, investigate shifts, evaluate experiments, and improve measurement as the app evolves.

  • Monthly lifecycle review
  • Deep-dive analysis
  • Experiment measurement
  • Stakeholder decision briefs
Monthly engagementReview the engagement

Not sure where to begin?

Describe the decision your team is facing.

Talk through the question